American Beautyberry: Powerful Uses and Benefits

In a world of hidden treasures, the American Beautyberry bush (also known as French Mulberry, Sourbush, or Bunchberry) steals the show in its natural landscape.
If it hadn’t been for its vivid clusters of purple berries and bright green leaves, it might not have caught my attention when we moved onto our homestead in the fall of 2019.
Thankfully I noticed it and it piqued my curiosity because, while everything was dying out, the berries were ripening beautifully on this peculiar bush.
Because of this I was pushed to do a deep dive into the beautyberry world and have since learned that there’s much more to it than just its beauty! But what secrets lie behind these vivid berries?
From ancient remedies to natural pest control, the beautyberry is a testament to the power and wisdom of our Creator.
“O 𐤉𐤄𐤅𐤄, how many have been your works! You have made all of them in wisdom. The earth is filled with your possessions.”
Psalms 104:24 Halleluyah Scriptures
Let’s explore the many virtues of this resourceful plant and uncover why it’s more than just a pretty addition to the homestead.
Introduction to the Beautyberry Bush
The American beautyberry plant, also known by its scientific name Callicarpa americana is a deciduous shrub that grows naturally in the central and southeastern parts of the US, as well as Bermuda and Cuba.
They usually grow to be 3 to 6 feet tall but can most definitely get bigger than this. In fact, the biggest one on our property is about 7 feet tall. The arching branches host bright green, oval leaves that turn yellow in mid-late fall depending on which zone you’re in.
This plant is popular for its distinct clusters of small, glossy, purple berries that encircle the stems in late summer and fall, creating a colorful display against the backdrop of the greenery.
Birds and other wildlife are attracted to these eye-catching berries, so if you have a wildlife-friendly garden, this bush would be a perfect fit for you.
It grows best in open forests, woodlands, and along the edges of clearings, and prefers well-drained soil and partial to full sunlight.
Medicinal and Health Benefits of the American Beautyberry
The American beautyberry shrub has been used for centuries for its medicinal properties and health benefits, especially among the Native American tribes who used different parts of the plant for their healing properties.
The roots, leaves, and branches were commonly used to treat a variety of issues:
- Malarial Fevers and Rheumatism: Herbal remedies using the roots and leaves were commonly used to reduce fevers associated with malaria and to alleviate the pain of rheumatism. These treatments were often given as teas or creams/ointments.
- Antibacterial Properties: According to a 2023 study by Arkansas Tech University, beautyberry extracts contain compounds with antibacterial effects, which can help fight infections caused by harmful bacteria.
- Antiviral and Antifungal Properties: The leaves of the beautyberry plant are also known for their antiviral and antifungal capabilities. Studies show its effectiveness against acne and other skin conditions, making it a versatile remedy for maintaining skin health.
- Anti-Inflammatory Benefits: Modern research has identified the presence of bioactive compounds in beautyberries that exhibit anti-inflammatory properties. This could be useful in managing conditions like arthritis and other inflammatory disorders.
- Potential Antioxidant Effects: The vibrant purple berries are rich in antioxidants, meaning they could help protect the body from oxidative stress and reduce the risk of chronic diseases.
These medicinal uses of beautyberries show that sometimes the best solutions come straight from your garden.
Culinary Uses and Recipes Using the American Beautyberry Bush
Though the berries are small and don’t have the sweetest taste, there are a few recipes that could come in handy if you are blessed with an abundance of berries.
Beautyberry Jelly Recipe

This recipe is a simple yet delicious approach to enjoying the beautyberries on your property.
Ingredients:
- 6 cups fresh beautyberries (washed and destemmed)
- 8 cups filtered water
- 1 envelope of Sure Jell or other fruit pectin
- 4 ½ cups organic cane sugar (or raw organic honey for a different flavor profile)
Instructions:
- Prepare the Berries:
- Once you’ve picked the beautyberries, wash them thoroughly, removing all stems, leaves, and any bugs.
- Place the berries into a large pan and crush them using a potato masher.
- Cook the Berries:
- Add 8 cups of filtered water to the pan with the crushed berries. Bring the mixture to a boil, then reduce the heat and let it simmer for about 20 minutes, stirring occasionally.
- Strain the Juice:
- Use a cheesecloth or fine mesh strainer to strain out the pulp and seeds from the berry mixture. Squeeze out as much liquid as possible.
- Prepare the Jelly:
- Pour approximately 3 cups of the strained liquid back into the pan. Add the Sure Jell (pectin) and organic cane sugar, stirring until the sugar is fully dissolved.
- Bring the mixture to a boil again and let it boil for 2 minutes, stirring frequently. Skim off any foam that forms on top.
- Canning the Jelly:
- Pour the hot jelly into sanitized mason jars, leaving about 1/4 inch of space at the top.
- Waterbath the jars by placing them in a boiling water bath for 10 minutes, ensuring that the jars are covered with water.
- Cool and Store:
- Remove the jars from the water and let them cool completely. Store in a cool, dark place.
Organic Beautyberry Wine Recipe:
Although I am not a drinker, I do enjoy cuddling up to write with a cold glass of wine every once in a blue moon.
Beautyberry wine is perfect for homesteaders looking to use the fruit of their garden creatively. Here’s a basic recipe that captures the unique flavor of the American beautyberry and can be a fun way to experiment with natural ingredients.
I love this recipe because I don’t have to worry about any added chemicals or genetically modified ingredients, not to mention I know that the beautyberries are organically grown here on the homestead.

Organic Beautyberry Wine Recipe
Ingredients:
- 4 cups organic beautyberries (washed and destemmed)
- 6 cups filtered water
- 2 cups organic cane sugar (or like the jelly recipe above, you can opt to use raw organic honey.)
- 1/4 teaspoon organic wine yeast or a good quality wine yeast like Red Star Classique (or try a wild fermentation method. Learn more here.)
- Juice of 1 organic lemon (to replace the acid blend)
- 1/4 teaspoon powdered organic grape skins (optional for tannin, or use a few organic grape skins)
- 1/2 cup organic raisins (as a natural yeast nutrient)
Instructions:
- Prepare the Beautyberries:
- Place the cleaned organic beautyberries in a large pot.
- Add the filtered water and bring to a gentle boil. Reduce heat and simmer for about 10-15 minutes, mashing the berries with a spoon or potato masher to release their juices.
- Create the Must:
- Remove the pot from heat and let it cool to room temperature.
- Strain the mixture through a fine mesh strainer or cheesecloth into a clean, sanitized fermenter (like a glass jar or a food-grade bucket), discarding the solids.
- Stir in the organic cane sugar (or honey) until completely dissolved.
- Add the organic lemon juice for acidity and a handful of organic raisins as a natural yeast nutrient.
- If desired, add organic grape skins or powdered grape skins for additional tannin.
- Fermentation:
- If using wine yeast, sprinkle it over the cooled mixture. For wild fermentation, simply cover the fermenter with a cloth to allow natural yeasts to develop.
- Cover it with an airlock or a loose-fitting lid and place it in a cool, dark place.
- Let it ferment for 1-2 weeks, stirring gently every couple of days. The fermentation is active when you see bubbles rising and hear a fizzing sound.
- Secondary Fermentation:
- Once the bubbling slows, carefully siphon the wine into a clean glass carboy, leaving behind any sediment.
- Attach an airlock and let the wine ferment for another 4-6 weeks until it becomes clear.
- Bottling:
- After the wine is fully fermented, siphon it into sterilized wine bottles, leaving about an inch of space at the top.
- Seal with corks or caps and store in a cool, dark place to age for at least 3-6 months for the best flavor. The longer it ages, the smoother it will become.
Additional Tips:
- Ensure all your tools and bottles are sanitized with hot water or a vinegar solution to keep the process organic.
- For a sweeter wine, you can back-sweeten it by adding a bit more organic sugar or honey before bottling (if fermentation is complete).
Natural Pesticidal Properties of the American Beautyberry Plant
These plants pack a real punch when it comes to repelling insects. Farmers in the early 20th century used to crush the leaves and tuck them under the harnesses of horses and mules and even rub the crushed leaves on their skin to repel mosquitos and other biting bugs.
All these years later, scientific evidence has validated these traditional uses.
In one 2006 study, researchers from the USDA Agricultural Research Service (ARS) discovered that the leaves of the American beautyberry (Callicarpa americana) contain mosquito-repelling compounds, specifically callicarpenal and intermedeol.
These natural chemicals were found to be as effective as DEET in repelling mosquitoes, making Beautyberry a promising source of natural insect repellents. Check out the study here.
Additionally, in another study in 2007, USDA researchers discovered that these compounds are effective against mosquitoes and can potentially repel ticks.
This study showed that callicarpenal significantly deterred tick bites, indicating that Beautyberry could be a natural alternative to chemical-based repellents.
This vital research points out how traditional knowledge can fuel scientific observation, confirming the natural insect-repelling potential of this colorful native plant.
Growing American Beautyberry Plants
Thankfully this plant is relatively easy to grow and maintain. However, there are a few things to consider:
Growing Conditions
- Beautyberry bushes prefer full sun to partial shade and well-draining soil. Mine grow naturally in the woods behind our home and barely get any sunlight at all.
- They do best in USDA zones 6-10, making them suitable for many southern and coastal regions. I’m in Arkansas and they are pretty common here in our woodlands.
Planting & Care
- Beautyberries are best planted in spring and pruned in late winter to maintain their shape and health.
- Prune annually in late winter to encourage fuller, more vibrant foliage.
Maintenance
- They are generally low-maintenance and drought-tolerant once established but benefit from occasional watering during dry spells. I don’t know about where you are, but every summer here in Arkansas we have a super long drought.
Benefits of Beautyberries on Wildlife
Don’t be surprised if your American beautyberry bush attracts all kinds of critters! Because of its high moisture content, it’s an important food source for over 40 species of songbirds including the American Robin, Brown Thrasher, Purple Finch, and the Eastern Towhee.

But that’s not all, the clusters are eaten by armadillos, foxes, opossums, raccoons, and squirrels.
If you welcome deer on your property, you’re almost guaranteed to see them in the fall since they love feasting on the berries. You may even see them in the summer; when their preferred foods aren’t available they will gladly browse the beautyberry leaves.
If all the wildlife doesn’t sound appealing to you, you can always implement some protective measures like a garden fence around your Beautyberry bush to keep it safe from most of the wildlife mentioned.
Embrace the Beauty and Benefits of Beautyberry
As you can see, the American beautyberry is more than just a stunning addition to your homestead; it’s a plant with deep roots in traditional medicine, ecological value, and natural beauty.
From its eye-catching purple berries to its natural insect-repelling properties, this versatile shrub reminds us of the possibilities with Yahuah’s creation.
Whether you’re looking to enhance your garden, attract wildlife, or explore natural remedies, the Beautyberry offers a unique blend of beauty and usefulness that stands the test of time.
If you’ve read this far, I’d love it if you would share your experience with Beautyberry; how you use it, any recipes, growing tips, etc. in the comments down below.


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2 Comments
Erica
Thank you so much for this article! I have so many of these around my house! Now I know what to do with them. I love this article.
Whitney
You’re very welcome! I’m glad you found it helpful! Enjoy the recipes!